With their seventh single, “Loveless,” Bitter Kisses, the self-proclaimed ‘pop music you can beat your friends up to’ band can officially drop the ‘pop’ and just be ‘music you can beat your friends up to’.
When the band made their debut with “Pr*y”, there was a slight pop feel to their music, but with their subsequent singles, “Doctor’s Note”, “Downtown”, “For What It’s Worth”, “Kamikaze”, and “Dissolve” they only solidified for me that Bitter Kisses were never a band that truly made pop music. Bitter Kisses were a rock band through and through and one that I have loved watching evolve from their debut to now.
“Loveless” spins the idea of a ‘love song’ on its head with a visceral, provocative, and heavy twist. The song is a bold commentary on modern relationships and consumerism. Characterised by its raw intensity and layered atmosphere, “Loveless” dives into a world where love is commodified and presents a stark satire of capitalism’s encroachment on human emotions.
The four piece of Gemma Tracey (vocals), Thomas Adams (bass and vocals), Josh Butches (guitar and vocals), and Scarlett Cawley (drums) amplifies this notions by blending guttural, distorted guitar riffs with a driving rhythm that creates a sense of urgency and disquiet. The song’s gritty sound underscores the message’s tension and volatility. It presents a stark vision of a world where love is reduced to a mere product and highlights the paradox of emotional numbness in an overly commercialised society.
The track’s fusion of biting social critique and powerful, unfiltered sound makes “Loveless” a thought provoking and rewarding piece that invites one to reflect on the intersection of emotion and commercialization in life.
