Hearts & Hand Grenades has released their third infectious and thunderous track “I Just Want My Rock”, from their upcoming album, Where I Begin (January 26, Eclipse Records).
Without losing who they are, the band infuses a bit of country, rap, and pop into their sound and masterfully throws shade while spilling the tea.
On the song, Stephanie Wlosinski (lead vocalist & bassist) says,
“We thought it would be fun to make a song about different music genre clichés while poking a bit of fun at them. The different scenes in the video play on the lyrics as the video plays through. For instance, when the country section of the song is playing through, there is a cowboy and barn scene to depict what is happening with the lyrics and the video together.”
Guitarist Mike Bress continues,
“This was the first time we’ve done a music video that was animated. The whole process of bringing something like this to life was very different compared to any other video we’ve made in the past. The story needed to be mapped out all ahead of time and all the scenes described in as much detail as possible. Photos of all band members needed to be submitted so the characters would resemble each of us. Since we wanted to poke fun at some of today’s most popular genres of music, we had to plan it all out so it would make sense. For example, in a country song you would almost always hear about a tractor or a dog. In a pop song you get a lot of repeating lyrics in the hope of creating an earworm. In the video we tried to bring these types of things to life visually for the viewer to get the point across. We’re quite pleased with the animator Cole Rd and the final results thereof!”
